Joule moved to the Middle East 15 years ago, and throughout that time frequented many men’s tailor shops. It became apparent that Dubai was a hub for quality workmanship, but that the style offerings were somewhat limited. Around 2012 the goal of opening his own tailor shop was formed, and in the years that followed Joule built relationships with industry professionals and suppliers locally and globally, in order to source the very best materials and finishing. Custom Made Reality Tailoring is not your standard men's tailors. We believe that a man’s sense of style is a powerful way to project value, both personally and professionally.
To that end, we offer much more than just clothing - we provide a complete personal brand upgrade. Our shop is designed to also be a welcoming social and content creation space, with a podcast area, customized high-performance vehicles, pool table, state-of-the-art driving simulators, and a range of custom artworks, accessories and luxury goods.Walk-in visitors are welcome, however, if you would like a personal style consultation with Joule, please be sure to book ahead via our booking section on the website. We look forward to working with you to create your own Custom Made Reality!